Six Strategic Shifts Nonprofits Should Be Making Right Now
- Dr. Shantell Chambliss
- Mar 21
- 2 min read
In a time where uncertainty feels like the only constant—federal funding freezes, philanthropic realignment, and economic instability—many nonprofit leaders are asking, “What now?”
Let’s get one thing clear: this is not the time to pause. It’s the time to pivot.
In our recent social media series, we shared six practical, no-fluff strategies nonprofits can adopt right now to adapt, diversify, and sustain their impact. Here’s how to put those strategies into action:
1. Diversify Your Funding Streams
Yes, we love a good grant—but your funding portfolio can’t start and end with federal dollars. Start mapping out a more balanced mix that includes:
Private and community foundations
Individual donors (especially monthly givers)
Corporate sponsorships
Earned income streams or mission-related ventures
If you’re overly reliant on one revenue stream, now is the time to change that. Diversification = resilience.
2. Strengthen Your Grant Writing & Storytelling
It’s not just about what you do—it’s how you tell the story. Grants tied only to short-term outputs (e.g., “served 100 meals”) are missing the mark. Funders want to hear how your work drives long-term, systemic change. Align your proposals with broader themes like workforce development, education, or economic equity. Then, build a storytelling strategy that communicates your impact in a compelling, mission-driven way.
3. Engage Local and State Funders
You don’t have to chase national giants to find meaningful support. In fact, some of the best-aligned funding is right in your own backyard. Start nurturing relationships with:
Local family foundations
Municipal and county grant programs
State agencies and health departments
These funders often have a clearer lens on the communities you serve and a commitment to long-term local impact.
4. Build Strategic Partnerships
Partner or perish, y’all. This is the season to link arms. Shared programming, co-hosted events, pooled funding requests, joint impact reports—these aren’t just nice ideas; they’re survival strategies. Funders are increasingly asking: “Who else is doing this work with you?” Be ready with an answer.
5. Stay Informed & Advocate
Monitor what’s happening at the policy level, both locally and nationally. Funding trends are shaped by policy. If you’re not at the table, you risk being on the menu. Stay connected to local coalitions, policy briefings, and budget decisions—and advocate for your community’s needs.
6. Ask the Big Question
If a funder walked in today and said, “I’ll fund one thing—what’s it going to be?”—could you answer with confidence? Your board, your team, and your messaging should all be aligned around a single, transformational vision. Know your "one thing" and be ready to make the case for it.
The Bottom Line
We know the landscape is changing. At Nonprofitability, our job is to make sure you’re not just reacting—you’re leading. As you adapt to this moment, remember: sustainability isn't about doing more, it's about doing the right things with strategy and courage.
So, how are you preparing to adapt, diversify, and advocate to sustain your impact in this increasingly uncertain funding landscape?
Need support creating a strategic roadmap for your nonprofit? Let’s talk.
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